Brian Smith has always been the consummate storyteller. It’s in his DNA.
When first starting out telling the UGG story to small business gatherings near his San Diego home, he had no idea his speaking engagements would grow to national and international notoriety—exactly like the brand he created.
Business people of all ages and market sectors leave a Brian Smith talk with goose bumps and boundless contagious energy, ready to take action in their businesses and in their lives.
Let Brian help you deliver that great content—the stuff that moves your attendees and has them signing up for your next event. Brian is sure to ignite the goose bumps, return high marks on the evaluation card, and create a “Did you see Brian Smith’s talk today?” buzz that will last the entire event and for years to come.
As Founder of UGG, I learned from the school of hard knocks how to deal with:
FEAR—Dealing with the ever-present reality of uncertainty
LETTING GO—Releasing things you cannot control
LOYALTY—Passionate dedication to customers, employees and the vision
SPIRITUALITY—An understanding of what creates peace and perspective in life
ENJOYING THE PROCESS—The tadpole principle of being in the NOW
RESILIENCE—The ability to get back up after setbacks
Because I speak to a diverse range of audiences, from beginning entrepreneurs to seasoned C-Suite executives, I have become adept in curating each keynote to fit the theme of the meeting.
Using anecdotes from my 35 plus years of starting businesses, I have found the following topics arouse particular interest.
Customer Service: How the loyalty of my customers saved me on more than one occasion when I had supply problems—even when my major manufacturer abandoned me for a new distributor, threatening to put me out of business completely. I talk extensively on how although customer service has changed with the advent of the Internet and “click” purchasing, the same principles of reaching out to customers is still a priority.
Perseverance: I tell a very emotional story about how I lost ownership of the UGG business, yet through my loyalty to the brand, I hung in there with the new owners and ultimately ended up owning 100% of the company again.
Overcoming hardships: How my four mantras—FEAST UPON UNCERTAINTY—FATTEN UPON DISAPPOINTMENT—ENTHUSE OVER APPARENT DEFEAT—INVIGORATE IN THE PRESENCE OF DIFFICULTIES—are positive affirmations that ring true in life situations, as well as in business.
Tenacity: Audiences resonate with my theory (and examples) that “almost always, your most disappointing disappointments turn out to be your greatest blessings.”
My Tadpole theory: I tell stories of how companies such as Nike, Reebok, and UGG have all shared the same evolution proving that THE QUICKEST WAY FOR A TADPOLE TO BECOME A FROG … IS TO LIVE EVERY DAY HAPPILY AS A TADPOLE. I have people come up to me years after having heard my talk, saying; “You’re the tadpole guy … that was the greatest piece of advice I ever received.”
Spirituality: If appropriate, I share how my attention to goosebumps has helped me tune into that “inner voice” guiding me to make decisions in times of desperation and apparent defeat.
I look forward to discussing your upcoming gathering to help tailor an exciting, memorable, and valuable talk for your particular audience.
– Brian Smith
In just under an hour Brian inspired our group with personal stories of success, overcoming obstacles, and key business lessons that translate well into life in general. We had several attendees comment that they felt he was speaking directly to them and their unique business situation—quite a task considering the audience was comprised of 400 individuals that came from a variety of business disciplines. We would welcome Brian back in a heartbeat because he did was every speaker should do—leave the audience wanting more!
As a speaking coach, I've seen A LOT of keynotes over the years. Few have been able to open my mind and my heart the way that Brian's did at Todd Herman's 90 Day Year event in Las Vegas. Between Brian's riveting story of turning his UGG dream into reality, his many pearls such as "You can't give birth to adults" and his tips for how to adjust your actions (and your expectations) when building a brand, a company or a movement, I left inspired and with heaps of tangible takeaways. I hope to have the opportunity to see Brian speak at another industry event soon.
When planning our Annual Small Business Summit, we constantly struggle with finding speakers that not only understand and relate to our small business audience, but can relay inspiration and actionable advice through their presentation. This year we were honored to have Brian Smith as our keynote and, simply put, he blew our audience away! If you are looking for a speaker that has a fun, real and inspirational story and has the ability to captivate your audience, I would highly recommend Brian Smith.
Thank you ! Your awesome training for our Juice Plus Distributors absolutely enriched and inspired all of our team members last weekend! You are such a great story teller! And the lessons you have learned along your journey were so applicable to our attendees, who are all entrepreneurs with home-based businesses. You gave us all more hope, more courage, more trust in ourselves to allow each experience to unfold naturally, and you encouraged everyone to notice our inner guidance helping us at every step. Your time with us was so valuable and so fun! With great appreciation and gratitude! Bless your heart and soul.