“The Birth of a Brand” is based upon my journey from conceiving the idea of importing sheepskin boots from Australia, all the way to selling the business as a National brand. The underlying theme is that you can’t give birth to adults. Every business starts with conception, then birth…. the long infancy, then toddling, youth and teenage phases. This concept is powerful, as I have had hundreds of people approach me after my keynote presentations, who tell me that they were about to give up on their dream, but now they identify themselves in one of the early phases. It is a gripping story of the ecstatic highs and crushing lows of UGG, and i show how you can dig deep to overcome every obstacle in your path.
My friends call it a page-turner and I know you will enjoy it. Written with time-worn truisms and business acumen, this amazing story proves that you can stick to your guns, authenticity, and spirituality and still grow a wildly successful career and company.
“The Birth of a Brand provides the reader with tremendous insight into business and life. As you read about Brian’s journey it becomes clear that he is not only a gifted story teller & successful entrepreneur, but a keen observer and student of business and the critical variables that make it work. This is a great read for anyone interested in the real factors that make a business successful!”
"The Birth of a Brand is vintage Kipling, when he wrote, “To meet with triumph and disaster and treat those two imposters just the same…”. You will enjoy Brian's trek because in it you will find the essence of your life's journey".
“As an entrepreneur myself, I found Brian’s book to be an eye-opener for me and very likely for most entrepreneurs. For me, there was one AHA after another that will help me plan and execute future business strategies. Thank you Brian for your business insights!”
“Put simply, this grippingly powerful book is required reading for all entrepreneurs, especially those struggling in the “infancy” stage of business where most people tend to give up. Brian is a true trailblazer in the world of entrepreneurship—he copied no one, learned as he went, and triumphed over great adversity. The Birth of a Brand is a tried-and-true, must-read roadmap for growing a thriving enterprise and Brian’s description of the seven stages of the business lifecycle will forever illuminate the way you think about your business.”
“Entrepreneurs need this book. Yes, even if they’re hyper successful already. Why? Because Brian Smith is one of them, he feels the fears and frustrations they feel, he has faced the tough decisions they will face. He’s dreamed the huge dreams and been through the painful periods just like them. And…he won! UGG® has become not just a brand but also a cultural phenomenon. He’s not done yet but he sure has figured out how to do it. Learn from him, you’ll like having him as your new business friend, or make that “Mate.”