UGG Founder Brian Smith has become one of the most sought-after speakers and business leaders in the country.
Brian’s full founding story was featured as a guest on NPR’s How I Built This with Guy Raz — the podcast that has introduced millions of listeners worldwide to the defining stories behind the world’s most iconic companies. His episode stands as one of entrepreneurship’s most extraordinary origin stories.
His inspirational talks and media appearances on his breakthrough business strategies are widely attended by business people of all ages from a diverse array of market sectors.
Team building, company culture, growth challenges, are all presented through a lens of vast experience, combined with a vision of a spiritual approach towards the future of business today.
What they are saying …
Brian’s keynote earned this praise from Inc. Media Editor-in-Chief Eric Schurenberg: “A truly inspiring performance that entrepreneurs will be talking about for a long time.”
Brian Smith has been designated by Footwear News (FN) as one of the most influential people in footwear in the past century.
After the interview on NPR’s How I Built This podcast, Guy Raz praised this episode with Brian Smith, founder of UGG, as a “brilliant listen for a story of perseverance.”
A look back, to look forward.
It all started with a vision of providing comfortable, casual footwear to active people who have a passion for doing the things they love.
One of the most significant ventures was taking the UGG brand from surf to snow—a new market that set the company on a course of enormous growth.
With the brand well established, Baby UGGs and sneaker styles were other welcomed additions to the product line and although we didn’t know it at the time, they were the roots of UGG becoming a true lifestyle brand.
Count on Brian to tell your audience what it took to get there.
The Board Meeting
Daily board meetings were strictly
adhered to and never missed.
The way it worked was this; take a
business matter that required
attention, paddle out, catch waves,
towel off.
Then go call on a new UGG retailer
with this fresh perspective as firmly
in place as the surfboards were on
top of the car.