30 Jun Growing an Iconic Brand Requires Perseverance
Just as in life, business must always grow in phases. You cannot possibly run before you walk, or hit your teen years before the terrible two’s, and you most definitely cannot give birth to an adult. The founder of UGGS, Brian Smith, learned this lesson and plenty more along the way as he turned his idea of bringing sheepskin boots to the U.S. into something that has become a household name, a fashion staple, and an icon for business success.