It all started with a vision of providing comfortable, casual footwear to active people who have a passion for doing the things they love.

One of the most significant ventures was taking the UGG brand from surf to snow—a new market that set the company on a course of enormous growth.

With the brand well established, Baby UGGs and sneaker styles were other welcomed additions to the product line and although we didn’t know it at the time, they were the roots of UGG becoming a true lifestyle brand.

Count on Brian to tell your audience what it took to get there.

Daily board meetings were strictly
adhered to and never missed.

The way it worked was this; take a
business matter that required
attention, paddle out, catch waves,
towel off.

Then go call on a new UGG retailer
with this fresh perspective as firmly
in place as the surfboards were on
top of the car.